Alberto Brea

Executive Director, Strategy & Planning
Ogilvy & Mather

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11:10 AM The Age of The Customer – Changing your operational excellence initiatives

Amazon is not killing the retail industry. Not being customer-centric is. Today’s consumer habits are changing by the day, and very few brands can adapt. The problem is that many business models begin and end their journey with the product, not with customers. To thrive in the “Age of The Customer”, we need intelligent trade, where your processes are able to adapt to an ever-changing consumer.
Leading the strategy and planning team at Ogilvy, Alberto provides an insightful look at how companies need to look to the future in order to keep up with the ever-changing market.
·         How to deliver successful and sustainable customer-centric strategies in this new world
·         To scale and optimize or create; identifying when to buy or self-develop innovative initiatives
·         Embracing disruption to raise operational strategies, and improve process efficiencies