Gustav Toppenberg

Vice President, Enterprise Architecture - Chief Architect
Catalina USA

1:40 PM Case-study Panel: Prioritizing customer journey mapping to re-engineer your customer’s experience

·         The changing customer journey and the role of integrating the physical and digital footprint.
·         The role of digital transformation in the retail value chain - how companies are digitizing their organizations to disrupt and innovate.
·         The futurist's perspective - the customer journey in retail 2030. With the impact of 3D printing of goods, the hyper-longevity of human life spans to 110+ years and the role of shopper intelligence and the 'quantified self'