Gustav ToppenbergChief Architect
Boston Consulting Group
2:00 PM Case-study Panel: Prioritizing customer journey mapping to re-engineer your customer’s experience
· The changing customer journey and the role of integrating the physical and digital footprint.
· The role of digital transformation in the retail value chain - how companies are digitizing their organizations to disrupt and innovate.
· The futurist's perspective - the customer journey in retail 2030. With the impact of 3D printing of goods, the hyper-longevity of human life spans to 110+ years and the role of shopper intelligence and the 'quantified self'